< 1 minute read

Today I’ll introduce you to an interesting experiment. This campaign was started by a writer who‘s trying to get the word out about her new book. She made 2 banner ads featuring two different versions of the book cover. The copy, the illustration and the targeted group of her ads were the same for both versions. The only thing that was changed is the background color of the cover, as you can see in the pictures below.

These ads ran in the Facebook newsfeed and on the right side (domain ads).

ebook ad

Results:

The click-throughs from the Facebook domain ads were so minimal that the results were useless but the gray background cover beat the red by more than 5 to 1 in the Facebook newsfeed!
The author has, of course, removed ad A and she also stuck with the grey cover for the book, not just in the ads.

This teaches us that sometimes the smallest changes can have a great impact on results, and that we should always be testing!

Creatopy is perfect for creating and testing Facebook ads ! Check it out and start experimenting for better results in your online advertising campaigns!

Jani Rad
Janina is passionate about PR, digital publishing and online marketing. She loves the seaside, crafts, books, adventures and summer nights.

    Leave a reply

    Your email address will not be published. Required fields are marked *

    This site uses Akismet to reduce spam. Learn how your comment data is processed.

    You may also like