As a tech company with a product that is mostly addressed to creators, we are front-line observers of outstanding International Women’s Day campaigns.
To that extent, we invited eight outstanding women of Creatopy to share their achievements, ambitions, and struggles with us.
1. Are there equal opportunities for women in C-level positions?
Gender disparity in the C-suite is a reality in corporate leadership positions. Gendered patterns actively hold women back from accumulating the relevant career experience that would later lead them to these leadership positions. Therefore we all have to challenge these patterns and take action for equality.
While a male COO must have outstanding leadership skills and business acumen, I feel like a woman in the same position has to do more to stand out from the crowd.
However, this is not the case, here, at Creatopy. I wish more CEOs had a vision like ours, and empower women by creating equal opportunities, especially in tech.
2. Why is it important that more women get into tech?
The tech industry requires a more human approach, and women naturally have the ability to understand human connection at a deeper level. The key element in making that possible is empathy.
When women use their empathic thinking to find solutions, the best products emerge, changing the community and our world.
3. How would you describe your job environment?
My job environment is surrounded by beauty—amazing charm coming from each lady that makes our techy industry more and more inspiring.
I see each day great talent revealing strong, intelligent, and independent women in every field you can imagine: Development, Quality Assurance, Product Management, Marketing, Design, Data Analytics, and the list goes on and on.
My joy is doubled by the fact that our male colleagues acknowledge and respect our contribution. I strongly believe that a woman who feels beautiful, smart, and respected is unstoppable. We have this team in-house, and that’s why we’ll achieve our dream of unlocking limitless creativity together.
4. How are you forging a gender-equal world around you?
Growing up, I was always surrounded by strong and compassionate women. Starting from my grandmother, who brought up seven children, and my aunts, who were single moms, to my mother, who had to support herself from a young age, all these by-the-book feminists and inspiring women forged a gender-equal world around me simply by living their lives.
Now, back to the question at hand: How am I forging a gender-equal world around me? I’m a feminist, I’m pro-women, and most importantly, I’m pro-equality.
I do not believe in gender roles, nor do I live my life around them. I support the women around me with my entire heart and encourage women-led and women-owned businesses. I make a conscious effort to show the women around me love and support.
I celebrate their professional and personal progress. I applaud atypical beauty standards and uncommon life goals.
We’re each enabling our world every day with small yet impactful positive changes and actions.
Here, at Creatopy, I’m lucky to be surrounded by brilliant, highly qualified women. We lift each other up on every occasion.
5. Based on your own experience, what advice would you give to women considering pursuing a career as a PPC Manager?
If you are analytical and you are always eager to learn, a Paid-Per-Click (PPC) Specialist career is your path. PPC is an ever-changing field, so you must be open to change. This profession is as complex as women are. It’s like an all-in-one job — you must be a psychologist who knows and takes care of users’ intent; a numerical wizard who can analyze and understand data, a teacher who is able to explain complicated advertising algorithms, a fire-fighter who can make the right decisions regardless of the severity of the problem, and also a child who has an insatiable desire for knowledge.
You will have the privilege to work in a profession that is so complex that nobody will know for sure what you are doing exactly, but if you don’t do your job for one day, they will notice it.
6. What do you think is the biggest issue today facing women of your age?
Looking at women nowadays and realizing all the things we are able to do is just mind-blowing. Even if I’m in my twenties, I love looking back in history and finding amazing stories about women who have changed the world by simply living their life being brave enough to fight for their dreams. One of the biggest issues today facing women of my age is that sometimes we still cannot realize what a brilliant creation we are, and this might stop us from accomplishing our goals.
On International Women’s Day, I wish all young women around the world the ability to realize the true value of being a woman and to appreciate themselves more.
7. How important is it for women to lift each other up, and what does that mean to you?
I would be nothing without the support of the women around me. The people at Creatopy give me a feeling of belonging to a larger family, which is something I missed while living and working abroad. I know I can count on my colleagues to lift me up when I’m dealing with a difficult task or when I feel under the weather.
Why is that important? Because we all need to relate to others in our day-to-day life. We need to know we are not alone and that no matter how strange our experiences may be, someone else has gone through something similar, and they are there to support you.
Over the past year, my journey has been nothing short of amazing, and I am truly grateful to be part of the wonderful team here. I found a new home in Oradea, and I look forward to coming to work every day, knowing that I can count on my fellow female colleagues in the office to share laughs, jokes, useful advice, and our success as a team.
– Daniela Pârlea, Account Manager
8. On International Women’s Day, what is the most important message you want to send out to young women thinking about their careers?
I didn’t always know what I wanted to do for the rest of my life. What I do now, as much as I love it, might not even be it — I worked in many industries to find my true calling.
Life is full of phenomenal opportunities; some will turn into gold, some are great lessons that you can take with you further. Change can be hard and terrifying, but it is powerful. It will help you discover strengths you didn’t know you had.
My advice is to surround yourself with people who are going to lift you higher. And no matter what you choose to do, do it with enthusiasm. Sometimes it’s okay to allow our hearts to lead the way and to become driven by feelings. Love will always be the answer. It always was my answer.
The best action to raise awareness against the bias women face is rooted in the choice of challenge. You, too, can raise awareness and choose to challenge, as change occurs when challenges happen.
We, at Creatopy, celebrate the work of women creatives, encourage and applaud all women’s empowerment initiatives in all industries and fields.