2 minutes read

In the first season of the podcast, John Biggs, former editor for TechCrunch, explored one of the many manifestations of creativity: wisdom gained by finding ways to do better, more meaningful work. 

We’re dedicating the second season of the Drag & Drop Show to putting empathy in the spotlight, where it always deserves to be.

 

Understanding How Creators Everywhere Practice Empathy to Grow 

To deep dive into the very personal but universal practice of empathy, we enlisted the help of Andra Zaharia

As a driven doer and curious content creator herself, she’s been honing her skills both by working with teams who strive to do their best work and by working to shape and improve her own mindset. 

Spending over a decade in digital marketing taught her that people, their mindset, and habits are at the core of high-impact initiatives and projects.

To find out what motivates high performers to keep pushing the boundaries of what is possible, Andra has interviewed over 100 experts from tech, marketing, eCommerce, business, and creative industries.

As a result, working together was a natural fit.

Throughout the second season of The Drag & Drop Show, Andra discusses with inspiring women who make a difference in their roles and their communities.

Together, we seek to understand how practicing empathy transforms how we work and live, elevating all our relationships and satisfying our craving for meaning and authenticity. 

How Empathy Can Help You Unlock Meaning, Value, and Results

Whether applied to design, journalism, entrepreneurship, marketing, or anything else, our creative work can’t possibly be rated on a linear scale. 

You push projects forward. 

You accept responsibility and run with it.

You transform abstract concepts into products, services, and experiences that delight people, which makes them feel less alone, more connected, more represented, more supported. 

You do the difficult emotional labor of giving feedback in a way that nudges the other person to look deep within themselves for a better alternative. 

In spite of this, sometimes it’s not enough to fight the doubts, the voice inside your head, or to keep imposter syndrome at bay. You still deal with the creative struggle, asking more from yourself than you’d ever dare ask from others. 

You’re human. And you’re not alone! 

So how do other women do it? 

How do they seem to keep it all together—a job, a business, a family, a social life, a creative pursuit? 

What are the experiences that made them resilient?

What do their support networks look like? 

What are the go-to self-care habits that get them unstuck and onto a better path when they need one?  

At Creatopy, we believe the answers to these questions stem from one key human ability: empathy

We know the most meaningful experiences are rooted in deep connections between people who recognize both the greatness and the shortcomings in each other—and all of us. 

Putting empathy at the core of our craft can amplify creative work. 

Developing the habits and mindset that help us cultivate and practice empathy has positive effects that radiate throughout our business, our relationships, and our communities. 

Maybe you’re wondering: if we do all this work—with ourselves and others—would it matter?

We believe it does.

We’ve seen the incredible impact empathy has in business partnerships, in customer loyalty, and long-term growth time and again. 

Feeling like you could use more empathy towards yourself and others? 

If you’re:

  • A contributor
  • A leader
  • A (im)patient listener
  • A seeker of honest stories behind what we call success,

Then join us!

Stay tuned for our first episode. It’s coming in just a few days.

Robert Katai
Robert Katai is the Product Marketing Specialist at Creatopy. His work was featured on Adweek, Entrepreneur, Marketing Profs, Content Marketing Institute and other places.

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